The beverage import industry, covered.
Industry trends, partnership announcements, market data, and perspectives from RTM's years building brands in the US wholesale channel.
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Wine-Based Soju: The Category That Opens Every Door
Wine-based soju can be sold through all U.S. channels — not just those licensed for spirits. That single regulatory distinction changes everything about how the category penetrates retail…
How RTM Identifies a Category Before the Market Does
RTM's track record of entering emerging beverage categories ahead of the mainstream is not accidental. It is the result of a repeatable methodology — combining distributor data, AI-assisted…
What U.S. Wholesale Consolidation Means for Specialist Importers
The U.S. alcohol wholesale landscape is consolidating. Major distributors are exiting markets, rationalizing portfolios, and narrowing their focus to high-volume brands. For focused, independent importers, this shift is…